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There is no doubt that Google affiliates rank as some of the most successful affiliates anywhere on the web.

Yet few understand the reason behind this success. Even the majority of Google affiliates who are yet to start making huge five figure checks do not quite understand why the Google Adsense program has flourished so much within such a short time.

Anybody who understands the real secrets behind the phenomenal rise of Google affiliates will be in a much better position to benefit and profit from it, whether or not they are current Adsense affiliates.

A few webmasters think that this Adsense and pay per click affiliate mania is a passing fad. All indications are that this is not the case. If anything mounting evidence points to one of the most dramatic and rapid shifts in advertising industry history. You can't beat the deal to advertisers where they pay only for actual traffic to their website and more so when they can easily calculate their conversion rate on that traffic and predict their profit margin on the deal. This arrangement cannot be duplicated on TV or in any other offline media with so much precision and accuracy.

This means that advertising revenue will continue to shift away from other media and will move online at an even more rapid rate than is the case currently. And not just any online mediums like banner ads for example. The revenue will specifically shift to pay per click text ads. If you need some proof just look at the Google numbers in recent months, and most of it is being generated by PPC ad revenue.

What does that mean to a blogger or webmaster? It means huge and increasing profits as the number of advertisers grows and the competition between them for clicks grows fiercer.

It means that any expert in any tiny little niche will find it increasingly easier to make a good regular income from a low traffic targeted site with higher paying, more valuable Adsense keywords.

Writers, or rather good writers are already enjoying a huge advantage as Google affiliates. Only well written content will attract quality traffic and only interesting engrossing content will keep that traffic coming back again and again. Only high-quality keyword rich content will keep a site high in search engine rankings and thus guarantee enough traffic to keep Google affiliate adsense earnings high.

Blogs were created for linking and everybody knows that links are closely related to traffic in two ways, firstly they generate traffic but more importantly, they help a site achieve high search engine rankings with usually opens the floodgates of traffic. Top Google affiliates are using this secret to keep those big fat Google affiliate Adsense checks arriving by special courier every month.

Most top Google affiliates have dozens of blogs loaded with the right keywords and engaging content. With just a little SEO (search engine optimization) skills, these new breed of high flying online professionals are able to get their sites to the top of search engine rankings. It is then minimal maintenance as they sit back and watch the traffic volumes flow to their blogs already loaded with Adsense ads. The result of all this is that the clicks happening at their sites shoots up and with it their Google affiliate Adsense earnings.

In advertising it is called the hook. Journalists call it the angle or slant of the story. Both mean the same thing. It is all about picking up a subject and asking yourself, what aspect of it most interests your audience? If you answer that question accurately then your ad or your article will attract maximum interest.

Online this is becoming more critical by the day. Content that is not slanted to fit the interests and needs of you audience will not attract enough interest and this impacts on the traffic of your blog or site and ultimately on your Google affiliate adsense earnings.